Serie A club SSC Napoli named bookmaker KTO as its regional betting partner for African and Latin America.
KTO will leverage its partnership with Napoli to expand into Africa where Napoli has already large fan base.
Michael Rasmussen, senior marketing consultant at KTO, said: “This is a big day for KTO. The strategic vision of KTO goes hand in hand with what Napoli has got to offer. The Neapolitan following is huge, especially in Latin America where SSC Napoli counts over 10 million avid fans. It is therefore no coincidence that in partnering KTO together with Napoli, we have an excellent match.
“To become the regional betting partner of a top European Club with such rich history, consistently sitting at the top of the Serie A and always participating to UEFA competitions over the last nine years, is a true reflection of what KTO is going to deliver as a brand.”