BetYetu, a leading gaming brand that serves regulated markets in East and West Africa, has announced the launch of its BetYetu Partners affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider.
BetYetu will use Income Access’ affiliate software platform to optimise programme growth and acquisitions.
BetYetu (or its partner brands) hold multiple licenses in accordance with regional requirements across Kenya, Uganda, Ghana, Mozambique and Tanzania.
Through the platform, the BetYetu team will have access to a full suite of robust reporting, which they can leverage to help advise affiliates on marketing strategies to optimise both acquisition and retention.
BetYetu Partners will promote the flagship BetYetu brand, which currently offers sports betting and online casino in Kenya. BetYetu Uganda, Ghana and Mozambique will focus solely on sports betting. Additionally, the programme will promote the Tanzania-based Mkekabet sportsbook, which is another partner of Oxygen8 Group and licensed by the Gaming Board of Tanzania.
Shane Leahy, CEO at BetYetu Group, said: “I am delighted with the launch of BetYetu Partners, which is part of our long-term strategic development and forms part of our overall digital strategy for growth. As part of our strategy we are committed to forging long-lasting partnerships with top affiliates operating across the African continent. We have also hand-picked a team comprising of the strongest local and international talent who will be supported and backed up by industry veterans, creating our very own Dream Team!”
Tara Wilson, General Manager at Income Access, said: “BetYetu is in a unique position, given their strong product offerings and presence across a range of regulated markets. We’re excited to have our affiliate platform fill a complementary role as it is a tremendous asset to any brand developing a strategy focused on expanding market presence and enhancing acquisition strategy.”