iGaming platform provider BtoBet is launching a new lottery solution after announcing its partnership with iLotto Solutions.
The agreement will see iLotto Solutions’ entire lottery portfolio made available to all of BtoBet’s operator partners.
The solution is designed to offer operators total freedom to shape the ideal strategy of how to make the most of the lottery vertical, either through a integration to their current online gambling channel, or by opting for a stand-alone solution focusing on providing a dedicated lottery experience to players.
It enables licensees to take total control of their acquisition, conversion, retention and reactivation strategies.
Alessandro Fried, BtoBet’s CEO, said: “The lottery solution is also very strong in terms of emerging markets, featuring not only a lightweight API, but also allowing operators to maximise on the opportunity of opening the international lottery scene to these emerging realities through fractions bets, which allow players to place more cost-effective bets specifically tailored for them by buying a fraction of a ticket.”