Sportsbook platform supplier Sportingtech has landed its first African deal after agreeing a strategic relationship with new Nigerian brand 9jawin.
Sportingtech will provide its Pulse Platform to launch 9jawin, which has been founded by BetKing co-founder Adekunle Adeniji.
The operator said Nigerian customers would have the the opportunity to have the “maximum level of entertainment, easier, faster and the best ways to bet”.
The launch also sees responsible gambling features implemented along with a simple, fast and clean website and a variety of attractive promotions.
Adeniji said: “After years of almost unchallenged dominance of some sports betting companies In Nigeria, the industry needs a new leader. We describe ourselves as a tech company. Why? Because we are innovators, our plan is to give the players the opportunity to have the right platform, easier and best way to bet. We’ll create the right tools for our agents.
“We have no interest in huge profits, therefore, we will create a room for different types of bonuses and very good commission to our agents. We will not encourage compulsive gambling. That’s why we have a feature that lets a player decide the amount he plans to spend every month. A simple, fast and clean website, easy to use features. A lower entry fee for bets and sign up bonus are part of the plans to make your betting experience more fun with us”.
Elvis Džombić, Head of Business Development at Sportingtech, said: “We are extremely happy to support the promising projects like 9jawin in achieving their goals to become the leaders in Nigerian and later, in the African market. This is a great opportunity for us to showcase the power of our Pulse platform, both online and in retail. Entering the Nigerian market is a huge milestone.”